At Levelset we had a mission to help contractors get what they earned. Construction payment is a unique animal with different laws and notice requirements in every state. We built an enormous amount of helpful content and a wizard that would walk contractors through choosing and sending the right document.

But people still struggled. The wizard got a ton of traffic but had low conversion through to the end. I suspect part of the issue was the challenge of choosing the right doc and having the right data to fill in the fields.

I’d like to replace the wizard with a chat. Describe your payment problem in plain language. Based on knowledge of local construction payment laws, it asks follow-up questions to determine the best course of action. Then it asks for the details it needs and automatically pre-fills your document. You review, approve, and it’s mailed automatically.